Are you requiring your users and prospects to remember stuff? If so, you’re doing it wrong. Build your trigger mechanisms as if people would never do anything without you asking them to do so.

Peep Laja

Simply put, the root of every conversion is our decision making process. The better we understand how our customers make purchasing decisions the better of an experience we can give them which leads to more sales and higher conversions.

It’s a simple math equation:

Emotions affect decisions
Decisions affect conversions
Conversions affect revenues.

– Talia Wolf

“Ratios are easier to act on. Think about driving a car. Distance travelled is informational. But speed – distance per hour – is something you can act on, because it tells you about your current state, and whether you need to go faster or slower to get to your destination on time. Ratios are inherently comparative. If you compare a daily metric to the same metric over a month, you’ll see whether you’re looking at a sudden spike or a long-term trend. In a car, speed is one metric, but speed right now over average speed this hour shows you a lot about whether you’re accelerating or slowing down.”

– Alistair Croll and Benjamin Yoskovitz, Lean Analytics

“If you find a causal relationship between something you want (like revenue) and something you can control (like which ad you show), then you can change the future.”

– Alistair Croll and Benjamin Yoskovitz, Lean Analytics

On Price Perceptions

I’m sure you know the classic “pennies-a-day” effect: “it costs less than $1 a day!”. NPR stations ask people to donate by joining their dollar-a-day club. Framed in that manner, the donation seems quite reasonable—about the cost of a cup of coffee. Contrast that with what would happen if they asked people to join their “$365 a year” club.

– from Peep Laja’s excellent blog post