“It costs less than $1 a day!”

I’m sure you know the classic “pennies-a-day” effect: “it costs less than $1 a day!”. NPR stations ask people to donate by joining their dollar-a-day club. Framed in that manner, the donation seems quite reasonable—about the cost of a cup of coffee. Contrast that with what would happen if they asked people to join their “$365 a year” club.

– from Peep Laja’s excellent blog post

You have to start by admitting that you don’t actually know what your customers want.

You have to start by admitting that you don’t actually know what your customers want. When you think you know what they want, if you invest really heavily in building the product for a customer based on a hypothesis that’s wrong, you end up investing lots of time, money, and resources in something that generates no results and isn’t actually what somebody wants. So the Lean Startup methodology is all about defining a hypothesis upfront about what a customer wants, finding the fastest and most efficient way to test that hypothesis, and designing an experiment that can validate or invalidate your hypothesis.

— John McBride

Is this moment over yet? Reflections on a 10-day silent Vipassana retreat

Meditation was always something reserved for my ideal self, the self that was ten pounds slimmer and religiously followed a budget. So I was intrigued when my friend said he never could meditate before the retreat, but after it, he regularly meditated an hour or more. I wanted to try it. But finding a spare ten days with no internet connection? That took me five years.

Leading up to the retreat, I figured I should meditate to prepare. So I set an alarm for ten minutes. No problem, just ten minutes.

Hmm it’s been a while. Maybe my alarm isn’t working. I should check.

Do I really need to che–

Oh look, it’s been four minutes. I have six minutes left.

Hmmm maybe this is good enough.

Yup, my meditation practice was like that. So it came as no surprise that the first three days were incredibly difficult. I felt like I was breaking my mind, forcing it to PAY ATTENTION. Just focus on the breath. There’s the breath, there’s the– HEY! STOP SINGING TAYLOR SWIFT SONGS.

“The mind is in the past or the future. It’s never in the present,” said S. N. Goenka, the teacher. Or something like that. I’m not sure, they wouldn’t let us take notes. Or write anything. Or read. Or run. Or do yoga. Or speak.

But I was rarely bored. Struggling with my mind was immensely entertaining. It wasn’t pleasurable by any means, but it did a great job occupying my attention.

I expected I would spend the whole week in some great peace. And there were moments of that. There were moments walking through the forest where I would watch each tree coming closer and closer and then passing behind me. And there was nothing else but that experience.

There was a moment watching the late afternoon sun through the leaves when I realized that all I needed to be fulfilled was to be present. All my yearning for money or possessions or status or love was just a misguided substitute for just. being. here. Totally aware.

From that experience, I felt myself change. My goals were different. I saw myself in a garden being present. The ego and greed and desire melted away. Or at least some of it did.

But getting to that stillness took hours. Hours of suffering, hours of commanding myself to not move, hours of guilt when I’d let my mind scamper hungrily out of the present.

Halfway through the retreat, I felt I could access any childhood memory. All the random moments I assumed I would never remember came flooding back. My mind loved presenting me with memories because I would drop the meditation to pay attention to them.

I came to distrust my mind. You know the super weird, random stuff you get in dreams? Well it turns out you also get that stuff when you’re meditating for hours on end. Images of pandas came out of nowhere. What’s with the pandas, mind? (No answer.) Then there were lots of images of cats. Not any cat I knew. Just randomly generated cat images. Striped cats. Cute cats. Cats gazing at me, wondering what I was doing.

My favorite mental image was of me as a child, drawing with a crayon over the meditation hall walls. Drawing a line portraying the hills and valleys of my breath rising, falling, rising, falling.

I’m glad no one told me how hard it was. It was so. hard. It was one of the hardest things I’ve ever done. I kept expecting someone to jump up and run out of the meditation hall, screaming, “I CAN’T TAKE IT ANYMORE!!!”

But no one did.

I was impressed by my fellow meditators. They were into it. They were committed. It was inspiring.

Then there was the weird shit that happened.

One day I got out of the meditation hall and couldn’t find my shoes. Did someone take them by accident? Then where were the shoes they had? I couldn’t figure it out. I searched and searched. Eventually, I decided to walk barefoot back to my tent for my other shoes. All over the stones and the pine cones. Ow ow ow ow. Later that day I discovered my shoes outside of the bathroom, right where I had left them earlier that morning. This would mean that I had walked really far barefoot on stones and pine cones without noticing, or some magical thing had magically transported my shoes back to where I had left them.

I still can’t decide what happened.

One day we were watching the video instruction of the teacher (the majority of the instruction is by video recording of Goenka filmed in the early 90s. Surprisingly, it works). Suddenly the entire room changed to look like a palace in a spirit world. I saw the image of Goenka floating above me, still the video but suddenly as if he was coming through space and time to speak to me directly. He was talking about karma. He was talking to my soul about karma.

And then there was the night that I was completely sure I was going insane. I started getting paranoid. Who is this organization? What kind of organization takes all these random people and houses and feeds them and teaches them torturous meditation techniques for ten days without payment up front? Everyone is silent! I can’t talk to anyone! I can’t trust any of these people. The fear and anxiety mounted. I felt like I was about to break. I need to leave tomorrow. As soon as it’s light, I’m going to leave.

But the next morning I felt fine. Okay, maybe I’ll stick with it. Only six days left. By the sixth day, I was stable enough in the silence of myself that I let the material come up. I cried and released. It was hard, but I was free.

Several weeks after the retreat, while I’m not enlightened, I do feel a change. I’m more able to sit with situations that make me uncomfortable. I was driving through traffic and I just hated it. It was dark and an unfamiliar highway and traffic and I was late and it just felt so uncomfortable and overwhelming.

And my mind said, “This will pass.”

And I breathed and felt the sensations of my discomfort and just was present. And it passed.

This whole life is uncomfortable and uncontrollable and an infinite loop of desire and aversion. And I don’t know the answer or the meaning to it all, but breathing and feeling sensation is like finding a home in the quiet eye of an inescapable storm.

Interested in having this type of experience yourself? See dhamma.org for information on Vipassana meditation retreats. There are tons of locations around the world and all retreats are by donation.

Books I think everyone should read

Sapiens by Yuval Noah Harari

There’s a reason why everyone recommends this book. Sapiens peels away the frame of reference that comes from waking up a homo sapien in modernity.

Deep Work by Cal Newport

If you aspire to create meaningful work, read this. If you wonder why you can’t concentrate or get things done, read this. If you use social media or a smartphone, read this.

The Obstacle is the Way by Ryan Holiday

I never understood stoicism until this book. Stoicism, it turns out, is a philosophy that’s actually helpful. A strong medicine, stoicism is really helpful and really hard.

The Power of Habit by Charles Duhigg

Habits are the operating system of our lives. By gaining conscious control over our habits, we become empowered to re-engineer our lives.

Influence by Robert B. Cialdini

Because others are always seeking to influence us, it’s important to be aware of the levers and pulleys in our psyches.

The Top 3 Regrets of the Dying

A palliative nurse recorded the most common regrets of the dying. It’s not surprising to see what made the list as they are all things that touch each of our lives as we struggle to pay attention to and make time for things that we truly love.

1. “I wish I had checked Facebook more often.”

“This was the most common regret of all. When people realize that their life is almost over and look back clearly on it, it is easy to see how many hours have gone unfulfilled by not being on Facebook.”

2. “I wish I had binge watched more TV shows.”

“When faced with the possibility of never seeing the final season of their favorite show, many patients are devastated by how the thought of how many series they will never begin.”

3. “I wish I had stayed at home more.”

“Many people report suppressing their desire to stay inside in order to improve their Instagram feeds or make their lives appear more interesting. As a result, they missed out on countless hours in their home routines. By going outside, they endured many instances where things were not exactly quite as they preferred.”

How about now?
Is this moment enough?

“Most of us spend our time seeking happiness and security without acknowledging the underlying purpose of our search. Each of us is looking for a path back to the present: We are trying to find good enough reasons to be satisfied now.

Acknowledging that this is the structure of the game we are playing allows us to play it differently. How we pay attention to the present moment largely determines the character of our experience and, therefore, the quality of our lives.”

― Sam Harris, Waking Up: A Guide to Spirituality Without Religion

Finally, someone brought to light what I’ve known but haven’t had the courage to articulate myself. While I find great satisfaction in striving towards goals, living for sometime-tomorrow-if-I-get-there-maybe-I-should-try-harder is a shallow form of living. It’s like your life is dry ramen sitting on the shelf and you’re waiting for some magical time in the future when you’ll get hot water and become something real.

I agree with Harris that being present in our lives is fulfilling in a way that meeting goals and obtaining life situations can never be. As I reorient my awareness to the present, though, I’m surprised to discover: it hurts in the present. I’m a better, more accomplished person in the future. Being present faces me with my limitations and flaws, the uncomfortable sensations arising in my body.

And yet, being present is empowering. Breaking away from a false fantasy is all there is to do.

And hey, look. Maybe this moment is enough.